You searched for: "*"

The results has been filter on Authors containing Ayumi Higaki.
ANA has found 1 results for you, in 253 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Product launch decision testing and demand forecasting using virtual store shelves

Along with customer probes, simulated shelf testing is a method of launch decision testing for new products. It is an excellent method from the standpoint of measuring the relative power of a new product vis-a-vis competing products, and its...

Catalogue: Asia Pacific 2004
Author: Ayumi Higaki
Company: INTAGE HOLDINGS Inc.
March 28, 2004
×

Citation

Higaki, A. (2004a, March 28). Product launch decision testing and demand forecasting using virtual store shelves. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-launch-decision-testing-and-demand-forecasting-using-virtual-store-shelves